Mien Du Muc

There is one thing that made me think quite a lot when walking around this place. The entrance ticket here is about 130.000 dong. If we only look at the number. Many people will say: “Huh, a bit expensive right?” But after walking around. I find the story not that simple. ⸻ The interesting thing is… This place is actually not very large. Compared to tourist areas spanning tens of hectares in Da Lat. Its area is quite modest. But everyone look. There are always guests. Every corner has people taking pictures. The parking lot is almost full. ⸻ And I think this is something very worth learning. They do not try to make it really large. They do not try to build a lot. They just focus on carefully making the corners guests like. A lake. A stone house. A viewpoint. A few check-in corners. But all are cared for very well. ⸻ As a service provider. I understand one thing. Making it large is not necessarily effective. Because the larger it is. The greater the maintenance cost. The more personnel. The more complex the operation. ⸻ Meanwhile here. I have the feeling they choose another way. Making just enough. But making it truly polished. So that guests coming can have nice photos. Have an experience. Have emotions. ⸻ Perhaps because of that guests are willing to spend 130.000 dong. Not necessarily to buy a cup of coffee. But to buy an afternoon of experience. To buy photos to bring home. To buy the feeling of stepping into another world. ⸻ And honestly… Walking around here I again relate to my own photography profession. Sometimes I just think I must invest really big. Must do a lot. Must have many things. But sometimes… Just need to do well a few things customers truly need. Is enough to survive very well already. For Tung specifically. I like this place at another point. It gives me quite a lot of shooting angles. Just walking a few dozen meters. And the background has changed completely. From the lake. Stone house. Pine forest. To the valley view. Quite rare for any cafe in Da Lat to have so many layers of space. My client just shot a few minutes ago. Many people looking will think must go somewhere very far. But actually it is just a small corner right within the cafe premises. That is also the thing I like most when working in the profession. Turning ordinary moments… Into memories that people still want to keep later on.